Your forecast is a feeling, not a metric.
Reps are logging CRM activity. Reports are populating. None of it tells you where you're actually headed.
You have the vision.
We own the number.
Hands-on revenue leadership for businesses that sell online.
One system $0M+ in revenue closed
01
Your business is growing.
Your business is growing.
You know it should be growing faster.
You can't replicate the wins.
You can't diagnose the losses.
If you don't know why you're winning, it will be temporary. If you don't know why you're losing, it will be permanent.
Your competitors aren't outworking you. They're outbuilding you.
They've built the system. Every month you don't, the gap widens.
02
While you're running sales,
While you're running sales,
who's building your company?
You can't trust what you can't see.
There's no system to tell you it's handled. So you're constantly checking.
You know what good looks like.
Your team doesn't.
The playbooks live in your head. There's no system to get them out.
Every hour you spend in sales feels like maintenance, not progress.
You didn't plan to spend three hours in sales today. But here you are.
What you get
The revenue leadership your business needs.
And your reps have been waiting for.
We step in as your sales leader from day one. Not a consultant, not an advisor — an embedded operator who owns the revenue outcome, sharpens your reps, and builds the systems so you're no longer a requirement for sales to grow.
A sales system that continually improves without you.
Proven playbooks and processes installed across your team — from prospecting to close. Built from $262M+ in closed revenue. Not theory. Up and running in weeks, not months.
Data and forecasting you actually trust.
Real-time visibility into your pipeline, team performance, and deal flow — so you know where the number stands without digging for it.
Coaching and accountability that sticks.
Weekly team training, individual rep coaching, deal reviews, and performance management. The leadership layer your team needs to scale, not just survive the quarter.
Executive-level strategy. Ground-level execution.
The strategic thinking of a veteran VP of Sales, applied directly to your business every week. Not handed off as a deck and a to-do list.
Full VP of Sales output.
No 90-day ramp.
No six-figure salary.
How it works
Three steps to getting you
out of the weeds, for good.
Audit & diagnose
Most sales problems aren't where founders think they are. We map your full funnel, interview your reps, review your client calls, and run your team calls. In two weeks we know exactly where deals are dying — and why.
Build the system
The playbook that's been living in your head needs to live in a system. We extract it, build it, and then refine it — scripts, pipeline stages, rep scorecards, CRM structure, every process from lead create to close. A central knowledge base that serves as the foundation of your sales function so it can run without you.
Lead the team
Your team gets group and individual coaching every single week, daily support to make sure pipeline is moving forward, and ongoing performance management — the leadership layer that keeps your team accountable and your number moving. You get a weekly snapshot. And a calendar ready to be filled with the work only you can do.
Who it's for
Built for founders whose ambition
has out-scaled their sales function.
Online businesses doing $1M+ a year — high-ticket offers, agencies, SaaS, productized services — ready to build a sales function that runs without them
Founders with a sales team that isn't performing consistently — and no one they can hand the number to and trust it will be hit
Founders whose sales team demands too much of their time — pulling bandwidth from the company they're trying to build
Teams ready to install a repeatable sales process — not just hire another rep (or agency) and hope
Results
Real clients. Real numbers.
Same system.
B2B SaaS coaching company
$300K → $1.8M/mo
- 6× revenue growth in the first six months
- Full sales infrastructure rebuilt from scratch
- Increased qualified show rate from 55% → 83%
- CRM and pipeline data rebuilt for accuracy
Health and Wellness Coaching Company
$60K → $150K/mo
- 2.5× revenue growth in the first 3 months
- Close rate lifted to 76% across the team
- Setter function built from zero — 72% show rate
- 30+ SOPs installed, CRM and pipeline standardized
Hiring a VP of Sales will kill your cash flow.
Not hiring one is killing your growth.
There's a third option.
Traditional VP of Sales
$250K/yr
+ commission on every deal
- Three months of salary before any noticeable impact
- Equity expectations on the company you built
- Salary expectations that only make sense for enterprise
- One wrong hire costs you 12 months of progress
vs
The RevPro Model
$5K/mo
+ performance incentives tied to your growth targets
- Embedded and working with your team in the first week
- Fully audited sales function with clear roadmap for scale in the first month
- A revenue organization that runs and grows without you in it
- Performance-based pay. We only win when you do.
$0M
in revenue closed using the RevPro system — and counting.
One year from now:
You’re still not hitting targets.
You’re still spending too much time in sales, pulled away from the work that actually grows your company.
You’re watching competitors with inferior products pull ahead.
Or
You’re out of the weeds. Building full-time.
Your number is getting hit. Every month.
Your team runs without you in the room.