Hands-on revenue leadership for businesses that sell online.
You trust your team. You just don't have a way to know what's actually happening without being in every decision, every deal, every conversation. So you stay in all of them — and wonder why you can't find time to build.
Every objection, every frame, every nuance — it's all in your head. There's no system to transfer it. So the team performs to their ceiling. And every important deal comes back to you.
It's never the scheduled call. It's the one-off question that pulls you out of deep work, the metric that doesn't add up, the CRM rabbit hole you didn't plan to fall into. You didn't plan to spend three hours in sales today. But here you are.
You have a CRM. Reps are logging activity. But when someone asks how the quarter's looking, somehow none of the reports give you an answer that you actually trust.
If you don't know why you're winning, it will be temporary. If you don't know why you're losing, it will be permanent.
The brands pulling ahead of you aren't working harder. They've solved the system problem. Every month you don't, the gap widens.
What we do
We step in as your sales leader from day one. Not a consultant, not an advisor — an embedded operator who owns the revenue outcome, works directly with your team to level-up their sales ability, and improves the systems so you're no longer a requirement for sales to grow.
What you get
Proven playbooks and processes installed across your team — from prospecting to close. Built from $262M+ in closed revenue. Not theory. Up and running in weeks, not months.
Real-time visibility into your pipeline, team performance, and deal flow — so you know where the number stands without digging for it.
Weekly team training, individual rep coaching, deal reviews, and performance management. The leadership layer your team needs to scale, not just survive the quarter.
The strategic thinking of a veteran VP of Sales, applied directly to your business every week. Not handed off as a deck and a to-do list.
How it works
Most sales problems aren't where founders think they are. We map your full funnel, interview your reps, review your client calls, and run your team calls. In two weeks we know exactly where deals are dying — and why.
The playbook that's been living in your head needs to live in a system. We extract it, build it, and then refine it — scripts, pipeline stages, rep scorecards, CRM structure, every process from lead create to close. A central knowledge base that serves as the foundation of your sales function so it can run without you.
Your team gets group and individual coaching every single week, daily support to make sure pipeline is moving forward, and ongoing performance management — the leadership layer that keeps your team accountable and your number moving. You get a weekly snapshot. And a calendar ready to be filled with the work only you can do.
Who it's for
Online businesses doing $1M+ a year — high-ticket offers, agencies, SaaS, productized services — ready to build a sales function that runs without them
Founders with a sales team that isn't performing consistently — and no one they can hand the number to and trust it will be hit
Founders whose sales team demands too much of their time — pulling bandwidth from the company they're trying to build
Teams ready to install a repeatable sales process — not just hire another rep (or agency) and hope
Results
B2B SaaS coaching company
$300K → $1.8M/mo
Health and Wellness Coaching Company
$60K → $150K/mo
Traditional VP of Sales
$250K+
+ commission on every deal
The RevPro Model
$5K/mo
+ performance incentives tied to your growth targets
in revenue closed using the RevPro system — and counting.
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